I hired Graeme with an understanding that starting a business in recruitment would need some savvy marketing to stop our business getting crushed before it got started. Without Graeme, we would not have a business. His understanding of strategic direction and research into the market perception of recruitment businesses has been instrumental in our position in the market place. From being someone who was cynical about marketing, I am now converted to understanding that marketing, especially good marketing provided by Graeme, is critical to the growth of our business.