How to get the best results from your digital marketing agency

(This month’s blog comes from our colleague, Charlotte who ran her own business and engaged marketing agencies prior to working with STO Consulting). I am in the fortunate position, having owned my own business for 3 years prior to being in marketing consulting, that I have been a customer of several digital marketing agencies. So I fully understand what the experience is like from the client’s point of view. The expectations, the optimism, and the feeling of being in safe hands when you are promised business growth and you start planning for a more affluent future.

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What I learned about business in 2017

Well, it has been a busy start to the year here at STO Consulting. From obtaining a new client on 2nd January to retained work with ongoing clients. But it’s also worth taking time out to stop and review.

2017 was a decent year for STO. Not world domination just yet – there is room to grow. But good, sustainable growth and a bunch of nice clients with whom I like working.

For completeness it must be said that there have been some negatives, but overall the positives outweigh these many times over.

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What kind of Marketing do you do?

Those of you who have met me out on the networking scene might have heard me say this before: This is the most pointless question you can ask me. You see, in my opinion, there is only one kind of marketing: The kind that helps your company to meet its objectives by serving your chosen customers better than others.

What people tend to mean by this question is ‘What communication techniques do you use?’ or ‘Do you focus on digital?’

But this is not all there is to marketing.

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Content Marketing – What it is and what it isn’t

There has been much talk about content marketing in recent years and as usual with things that are relatively new, it brings much excitement and the claim that things will never be the same again.  But how different is Content Marketing from other marketing and what should businesses do about it?

The definitions of content marketing focus on two main things: Providing valuable content (and there can be various ways of measuring ‘value’) and persuading the audience to take some action as determined in advance by the marketer.

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