Start-ups are rightly considered an essential feature of our economic recovery. So, having recently come through my first year in business despite the continued bad news on the economy, I would like to share my thoughts on what I have observed, both within my own business and clients that I have worked with.
A good idea that is timely does not rely on the strength of the economy
Quite simply – if people need what you are offering and you are the best at it, then it is possible to grow through bad economic times. It’s not easy, but it’s possible.