Something I have been doing a lot of recently (as part of my interim Marketing Director service) is translating marketing strategy into a plan or plans that are implemented within a company.
Here are the key considerations:
Have someone in-house who is responsible
One thing I think is certain is the ‘business as usual’ nature of social media. It’s not new or complicated or just for young and trendy types. It’s mainstream. The cultural changes are permanent but the platforms themselves likely not to be.
The answer to this question has little to do with tools, techniques, or, of course ‘tips and tricks’.
It does however depend upon your view of the purpose of marketing. For example:
It’s not actually about generating ideas. No – anyone can generate ideas. Most of us do. You can look around you any day of the week, read questionable online comment or watch business / reality TV programmes and you will not be short of ideas.
