Does your business have more than one strategy?

A strategy is often, wrongly, defined as if it is nothing more than a plan, or worse, a technique.

In fact, it is the thing that determines how a business will create value over the long term. It is also what unites all of the different individuals within a business to be pulling in the same direction (as in Drucker’s ‘Management by Objectives’ – coined in 1954 and still hugely relevant today). Staff recruited into an organisation need to be well informed on what the business is about, what its objectives are, how and why they are relevant to the individuals.

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