Taking your market for granted (or how to fail slowly in business)

Ever wondered why different companies do different things? It’s not just because they perceive different opportunities, though this is likely to be the case. It’s mainly because different companies are able to excel at different things.

So, the fact that there is a market out there for something that you want to do is great. But it is no guarantee of success. That market may choose to buy from others.

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