How to do integrated marketing

The key to marketing success is not which techniques you use but how you use them.
Take this infographic for example. It shows very clearly the potentially bewildering array of options for carrying out marketing communications. But jumping on as many of them as you can is not where it’s at. All of them can be used by any company. That means you and your competitors. The key is to both use them well individually and also to use them together in an integrated way.

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What will 2017 bring for business?

It’s that time of year again when we start to think ahead and plan for the coming year.

Many of us will be optimistic about what can be achieved with renewed focus, twelve months ahead of us and new ideas to implement. So of course the challenge is to choose the right ideas and see them through.

Best ways to do this? Have a plan. Only do what makes sense for  your brand. Allocate time. Allow yourself to work on your business undistracted by the day to day.

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