What kind of Marketing do you do?

Those of you who have met me out on the networking scene might have heard me say this before: This is the most pointless question you can ask me. You see, in my opinion, there is only one kind of marketing: The kind that helps your company to meet its objectives by serving your chosen customers better than others.

What people tend to mean by this question is ‘What communication techniques do you use?’ or ‘Do you focus on digital?’

But this is not all there is to marketing.

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