How to do integrated marketing

The key to marketing success is not which techniques you use but how you use them.
Take this infographic for example. It shows very clearly the potentially bewildering array of options for carrying out marketing communications. But jumping on as many of them as you can is not where it’s at. All of them can be used by any company. That means you and your competitors. The key is to both use them well individually and also to use them together in an integrated way.

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