How to get your marketing campaigns right

I was reminded of a few things this week when I received what I believe is the best piece of direct mail I’ve had for a very long time.

Now, my first response to any question about marketing campaigns would be ‘Get the strategy right first’.

But if we take this as a given; there are a variety of things that can go together to make a really effective marketing campaign – regardless of the media involved:

The fundamentals include:

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