Content marketing - Marketing strategy consultant

How to get the best results from your digital marketing agency

(This month’s blog comes from our colleague, Charlotte who ran her own business and engaged marketing agencies prior to working with STO Consulting). I am in the fortunate position, having owned my own business for 3 years prior to being in marketing consulting, that I have been a customer of several digital marketing agencies. So I fully understand what the experience is like from the client’s point of view. The expectations, the optimism, and the feeling of being in safe hands when you are promised business growth and you start planning for a more affluent future.

Content Marketing – What it is and what it isn’t

There has been much talk about content marketing in recent years and as usual with things that are relatively new, it brings much excitement and the claim that things will never be the same again. But how different is Content Marketing from other marketing and what should businesses do about it?

The definitions of content marketing focus on two main things: Providing valuable content (and there can be various ways of measuring ‘value’) and persuading the audience to take some action as determined in advance by the marketer.

How to make your website better

Having launched two new websites for my own business recently (www.STOconsulting.co.uk and www.GraemeJordan.co.uk), and having written numerous websites for clients over the years, I’d like to share my advice on how to make your website better.

It goes without saying now that your website needs to be ‘responsive’ (i.e. work well on mobiles) and it should be tested across all major browsers (which may differ from country to country).

Things in marketing that are not new

1. Brands need personality

It has always been thus. A brand is the entirety of what you represent. It is impossible to be a provider of choice unless at least some aspects of personality are involved.

Even if it is just trust in the quality of the product or service that the company is providing. It is impossible to have a brand that does not involve an aspect of personality.

We are not machines and we do not make purchasing decisions that are entirely (if at all) objective.