How to get the best results from your digital marketing agency

(This month’s blog comes from our colleague, Charlotte who ran her own business and engaged marketing agencies prior to working with STO Consulting). I am in the fortunate position, having owned my own business for 3 years prior to being in marketing consulting, that I have been a customer of several digital marketing agencies. So I fully understand what the experience is like from the client’s point of view. The expectations, the optimism, and the feeling of being in safe hands when you are promised business growth and you start planning for a more affluent future.

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The strange disappearance of expertise: Part 2: The human dimension

I wrote recently (March 2014) about the digital dimension of this phenomenon. The human dimension shows equally concerning trends.

The main one being the lack of value that is often attached to functional expertise.

There are 4 ‘functions’ that all businesses are involved in: Marketing, Finance, Operations and HR.

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