Should businesses care about more than just the bottom line?

Business is all about making profit. A fairly uncontroversial statement in a capitalist (or more accurately mixed) economy. Even those with a community / public / charitable focus often look to make a ‘surplus’ to reinvest into doing good.

But should businesses of all kinds care about things other than profit?

For a number of reasons, the answer is a very certain yes.

If customers can’t trust or like you, why will they buy?

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