Business Growth - Marketing strategy consultant

How to get the best results from your digital marketing agency

(This month’s blog comes from our colleague, Charlotte who ran her own business and engaged marketing agencies prior to working with STO Consulting). I am in the fortunate position, having owned my own business for 3 years prior to being in marketing consulting, that I have been a customer of several digital marketing agencies. So I fully understand what the experience is like from the client’s point of view. The expectations, the optimism, and the feeling of being in safe hands when you are promised business growth and you start planning for a more affluent future.

How to grow a business

There are lots of ways to grow a business. Business owners should beware any suggestions that a single solution can yield best results. As with many areas of life, the easy answers to complex questions are to be treated with caution.

This is clear from the fact that lots of very different companies grow. And some companies grow in ways that you will not be able to replicate. So, your business could grow in innumerable ways. The question, assuming growth is an objective, is which route do you take? For me, there are four factors to consider: The internal environment, the level of commitment to the strategy, the ability to sustain, and – most importantly – the question of brand.

How to make your website better

Having launched two new websites for my own business recently (www.STOconsulting.co.uk and www.GraemeJordan.co.uk), and having written numerous websites for clients over the years, I’d like to share my advice on how to make your website better.

It goes without saying now that your website needs to be ‘responsive’ (i.e. work well on mobiles) and it should be tested across all major browsers (which may differ from country to country).

Why is innovation so important?

Developing products and / or services that people are willing to buy is the foundation of any business.

But when to develop new ones and when to concentrate on those that you already have is challenge.

This is where ‘innovation’ decisions can be complex. I have mixed views on this subject because: