Content Marketing – What it is and what it isn’t

There has been much talk about content marketing in recent years and as usual with things that are relatively new, it brings much excitement and the claim that things will never be the same again.  But how different is Content Marketing from other marketing and what should businesses do about it?

The definitions of content marketing focus on two main things: Providing valuable content (and there can be various ways of measuring ‘value’) and persuading the audience to take some action as determined in advance by the marketer.

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