How to choose a marketing agency: 10 key pointers

Here are our top tips on how to choose a marketing agency:

Whose responsibility is strategy?

Not as obvious a question as it may sound. You should not outsource key decisions about how your business generates profit. These are too personal and too fundamental. Of course getting help with these is fine, but the business owners must be involved. So, the level and nature of the strategic input needs to be considered.

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