A simple way to know whether or not advice is worth having

Does anyone else think the issue of people posting all sorts of biased ‘advice’ online is getting out of hand?

The internet is great in the sense of giving everyone a platform, on a theoretically equal basis. But it does present audiences, including business people with challenges in terms of distinguishing an expert from a rank charlatan.

To be clear, I don’t just mean stuff I don’t like. I mean the kind of stuff which is deliberately intended for people to act on.

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Top 10 marketing tips and tricks (for winning marketing strategies)

Anyone who has read a blog of mine before will know that I’m not a big fan of gimmicks.  But the gurus will tell you that the most popular blogs involve numbers (such as a ‘top 10’) and easy take-away advice.

So, ‘what-the-heck’ I thought; who am I to deviate. Here are my top 10 ‘tips and tricks’ for successful marketing:

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