Retained marketing consultant service:

Do marketing better

How good is your marketing?

This will depend upon how well it is led and how well those involved are briefed.

If your marketing needs clearer objectives, better coordination, and / or an uplift in quality, then our retained marketing consultancy service could be very valuable to you.

Being independent; not tied to any particular techniques, or technologies, or providers means that we can focus entirely on the needs of your business.

We improve the capacity of you and your team to manage your marketing. Or to better engage with external suppliers.

Connect with your market, your team, and your context

A retained marketing director will have responsibilities that cover both internal and external issues. These include:

  • Development of systems, techniques, and resources that will enable delivery of the strategy by your team.
  • Coaching people who hold marketing responsibilities.
  • Building links between sales and marketing for cohesive working.
  • Identifying and engaging with key commercial partners.
  • Representing your brand in various ways.

We will also help you to integrate marketing thinking into all areas of your business. This helps staff, customers, and stakeholders to have a better experience of your business.

Your retained marketing director

A knowledgeable and motivational marketing expert (Our Managing Director, Graeme Jordan) will become part of your team for a fixed period (on a days per month basis) to suit your needs. Graeme then provides marketing leadership, direction and support to any or all of your marketing activities.

The level of commitment is variable, depending on the number of days you need.

This work can be done on-site, or remotely, or in combination.

Successful businesses have a marketing function in-house. I will lead that, or become that for you, in the interim. I have a track record of successful hand-over to longer-term in-house directors and managers.

We empower business owners to meet their objectives, and to take control of their marketing.

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Specific retainer services

Specific services can include brand refresh if required, or just better application of your existing brand.

  • Planning and writing content of all types.
  • Bringing consistency to a brand. Overseeing all of your marketing activity.
  • Planning and delivering campaigns.
  • Empowering your team. Working collaboratively with them for better results and knowledge transfer.
  • Internal and external relationship management.

We don’t pre-determine what techniques to use. You get an independent marketer working for your business.

Marketing work is really about judgement. This includes what techniques to use, when, and how. This is where we will get the best results by working together, meeting regularly and monitoring as we go along.

Marketing coach and mentor

Directing your marketing means coaching and mentoring your in-house team, whether existing or newly appointed. If needed, we can help with specifying a role and selecting suitable people.

We will build marketing capacity within your team, and build and professionalise your marketing function.

  • Marketing planning workshops and / or ongoing review meetings.
  • Working together to plan and budget a set of activities.
  • Planning content themes.
  • Writing, co-writing, or editing your content.

Marketing project management

You may need some marketing input for a fixed-term period. This could be for an innovation project, new product development and launch, market growth, or any kind of business transition. Or it may be to generally improve the quality of your marketing function.

It might be the development of any marketing materials; ensuring they are on brand, relevant to the chosen strategy, and optimal.

I can also initiate and manage research campaigns.

Strategic level marketing leadership

If you need a knowledgeable marketer with a proven track record to advise or manage your marketing activity, then this is for you.

Small companies – we can provide much-needed marketing expertise. We can develop your first marketing function.

Larger companies – we can advise on key issues, support project management, or lead some research. Examples have included merger decisions, licencing deals, and post-merger operations.

What can this do for you?

Achieve strategic change.
Create new capacity in your business.
Develop high-quality marketing collateral.
Do new things within marketing.
Develop a creative brief and project manage marketing activities in accordance with your strategy. And make sure they work.

If you want a CIM (Level 7) qualified marketing advisor with experience of launching and improving many businesses, email Graeme@stoconsulting.co.uk or call 0191 447 0211

You may wish to use this service when:

Your results are not as expected.

You are seeking investment. We can work with you to manage investor relations, and be a credible part of your team. This includes preparation, market research, and pitching.

If you have a Marketing Director already, then you will have a strategy in place and a certain level of structure to what you do. I work with such companies on an ad-hoc project basis or by providing market research support.

If you do not have a Marketing Director, then I can provide senior level and experienced leadership to your marketing activities that will significantly impact your business results both short-term and long-term.

You may wish to use this service when:

Your results are not as expected.

You are seeking investment. We can work with you to manage investor relations, and be a credible part of your team. This includes preparation, market research, and pitching.

If you have a Marketing Director already, then you will have a strategy in place and a certain level of structure to what you do. I work with such companies on an ad-hoc project basis or by providing market research support.

If you do not have a Marketing Director, then I can provide senior level and experienced leadership to your marketing activities that will significantly impact your business results both short-term and long-term.