Retained Marketing Director
Marketing agency service with strategy lead: Retained Marketing consultant
A marketing agency service with a difference: It’s strategy led. We help you to define and manage your strategy. We manage your marketing so that it is consistent and coherent. We work with specialists to get your marketing working for you.
We don’t pre-determine what techniques to use. You get an independent marketer working for your business.
All businesses need marketing. That doesn’t necessarily mean spending lots of money, but the marketing function and a marketing way of thinking are necessary for all successful businesses.
This service involves a knowledgeable and motivational marketing expert (Our Managing Director, Graeme Jordan) becoming part of your team for a fixed period of time to suit your needs. Graeme then provides marketing leadership, direction and support to any or all of your marketing activities.
The level of commitment is variable, depending on the number of days you need.
What can this do for you?
This can include managing major projects from your point of view (whether that be strategic change, marketing collateral development, websites or campaigns), writing work briefs and ensuring delivery in accordance with your strategy, writing content and engaging your team in consistent and effective marketing.
Marketing planning workshops
Selecting and coaching your internal team
Building capacity … Building your marketing function
Identification and engagement with key commercial partners
Pitching to investors
Product and market development
Developing creative brief and project managing marketing activities
Planning and managing marketing campaigns
Content planning, writing or editing
You may wish to use this service when:
If you have a Marketing Director already, then you will have strategy in place and a certain level of structure to what you do. I work with such companies on an ad-hoc project basis or by providing market research support.
If you do not have a Marketing Director, then I can provide senior level and experienced leadership to your marketing activities that will significantly impact on your business results both short term and long term.