Content marketing planning and copy writing

Content marketing has become a popular and well-used approach and set of techniques for modern marketing. It is a great way to engage your audience. Of course, content marketing has always existed, since marketing has always been about content.

Whatever marketing techniques you use, your content is something (along with your brand) that differentiates your company from others that use the same techniques. These things (content and brand) help to make your business memorable and meaningful to your customers.

Content marketing planning

We plan long term content that is specific to our clients. This follows on from your strategy and it therefore helps to implement your strategy to achieve your business goals.

If you ever find it hard to think of ideas for content, then this service is for you. Our planning sessions and follow-up ensure that you are never short of ideas that are contemporary, on-brand, and effective.

Rather than ‘research’ generic content, we work with you and your team to identify your valuable content themes, and then write based on this.

Content writing

You need content. But you don’t just need a copywriter. Instead, why not get a marketer who can write great content. Not just well-written content, but effective content. That means it’s right for your brand and your audience.

Content writing

You need content. But you don’t just need a copywriter. Instead, why not get a marketer who can write great content. Not just well-written content, but effective content. That means it’s right for your brand and your audience.

Types of copywriting

We write content for things as short as an exhibition banner stand (yes, the copy for these things matters). And we write whole websites, business plans, reports, and investor pitches.

Content that we have written includes:

  • Event stand information.
  • Business cards and letterheads and other stationery.
  • Brochures and all kinds of marketing collateral.
  • Advertising in all its formats – outdoor, digital, and every medium you can imagine.
  • Social media content.
  • Directory listings.
  • Individual bios for websites, social media, marketing communications, and LinkedIn profiles.
  • Websites and apps.
  • Internal documents such as strategy and business plans.
  • Blogs and articles.
  • Case studies.
  • White papers or technical documents (with client collaboration).
  • Sales letters and emails.
  • Sales script and guide to objection handling.
  • Reseller information.
  • Video scripts.