Marketing coaching
Marketing coaching - bespoke to your business
The best way to deliver a marketing strategy is often to have someone in-house working on your marketing plan from day to day.
I work with marketing teams and team members to empower them to develop a plan based on the strategy.
Then, I support them to deliver the plan.
Marketing coaching
Coaching team members who are or will deliver marketing activities. This is a highly effective approach that I find particularly rewarding. This can include:
Weekly or monthly meetings (depending on your timeframe for delivery).
- Strategic guidance.
- Writing content for campaigns that your team deliver.
- Editing content that your team produces.
- Being a ‘sounding board’ for ideas and discussion.
- Research support to inform decision-making.
Collaboration is the key to success. Marketing is a wide field and no one can do it all on their own. My work can also include recommending training and resources for your marketing team.
Are you a lone marketer?
I know, it’s a difficult place to be. You want to deliver on the expectations of the business, but you don’t always feel like the business guidance is there. Or the expectations seem at odds with the available resources.
Maybe the briefs you are given are confusing or non-existent? Are you sometimes asked to do things that you haven’t done before?
I can provide the link between business leadership and marketing leadership.
This allows the business to get what it needs and the marketing people to be supported and empowered.
Do you lead a business that has a marketing-shaped gap?
All organisations need marketing. It doesn’t need to be a marketing department, but the expertise, marketing thinking, and activities need to be present in your business.
I can help you to define marketing roles and appoint people internally or externally to fulfil them. Then, support them with the strategic guidance that enables them to perform well.
What will this deliver for your business?
