Business and marketing
strategy development

Right first time strategy

We develop or redevelop business strategies.

We help you to make the big decisions about products, markets, brands, and how to achieve your objectives. Thus, you can focus all resources on the right things.

With a well-considered business strategy, all of your marketing will work better.

Better strategy automatically means better results from all of your marketing activity.

If you want to have the most confidence in your business strategy, then it should be an evidence-based strategy. So we plan and deliver research services as required.

Better strategy automatically means better results from all of your marketing activity.

If you want to have the most confidence in your business strategy, then it should be an evidence-based strategy. So we plan and deliver research services as required.

How to develop business strategy

Strategy is the key to doing better marketing. If you want to improve your marketing, then starting with strategy will always pay off.

The two most important things are the involvement of the right people and facilitation of the discussion.

  • It needs to involve the directors of the business, and any other senior decision-makers. And there needs to be a commitment to actually making the changes that are decided upon.
  • Facilitation means that the discussion stays at the correct level and that distinction is drawn between insight and conjecture. This is what our strategy workshop is built around.

Consulting across your business to develop strategy.
Informing this with market environment research.

How to develop business strategy

Strategy is the key to doing better marketing. If you want to improve your marketing, then starting with strategy will always pay off.

The two most important things are the involvement of the right people and facilitation of the discussion.

  • It needs to involve the directors of the business, and any other senior decision-makers. And there needs to be a commitment to actually making the changes that are decided upon.
  • Facilitation means that the discussion stays at the correct level and that distinction is drawn between insight and conjecture. This is what our strategy workshop is built around.

Consulting across your business to develop strategy

Informing this with market environment research

Business strategy workshop
(You will only need to do this once)

Our strategy workshops follow a process that has been developed over 15 years of strategy consulting and market research experience.

It works because it has built-in flexibility to your business, whilst covering the things that matter.

It will uncover the right insights, consider what is important, and get to the root of what makes your company special. These are the things that a good strategy will thrive on.

We get beneath the surface. For example, we don’t accept ‘quality of product’ as a differentiator. What does quality mean, for example, in the minds of those that matter? And how is this ‘quality’ maintained in changing markets?

The workshop can include live results analysis and strategy formulation with your team. It will involve innovation and the generation of new ideas. But this will all take place within a strategic framework. It will cover definition of the business, its brand(s), market(s), and the range of opportunities. It will uncover new ways to succeed and ideas to overcome existing challenges.

This exercise and the detailed written results that follow will improve the work that you do, and the work that others do for you. It will build your capacity to deliver your own marketing.

Your marketing strategy

Detailed recommendations will be provided with full justification based on evidence and this will allow you to get greater value from all future marketing activity.

It will outline how to meet all of your objectives, what and how to prioritise. It will detail how to compete within your chosen market(s).

We can present the strategy to your management team and answer questions about it.

Business planning

A business plan outlines how a business will succeed against its chosen objectives, what resources will be needed, and how these will be managed.

This logically follows on from strategy development. Not all businesses need a business plan, because the strategy is more useful as a management tool. For those that do need a business plan, STO has experience of developing these with clients. These have helped clients to obtain investment, generate consensus, and build partnerships.

What can this do for you?

Good strategy brings clarity, focus, and direction. It also brings people together in coherent activities that help to meet your objectives.

We can also help by developing systems, techniques and resources that will ensure delivery of the strategy by your team.

We’ve never come across a company that couldn’t benefit from a strategy review. We’d love to help you get more value from all of your future marketing activity.

This will probably cost less than you think and have more impact on your business than you can imagine.

Worth a conversation at least?

You may wish to use this service when:

  • You are first launching a business venture.
  • You want to re-evaluate in light of changing circumstances.
  • To improve performance.
  • You are doing something new and want to take out the risk.
  • You have developed technology but need a product.

You may wish to use this service when:

  • You are first launching a business venture.
  • You want to re-evaluate in light of changing circumstances.
  • To improve performance.
  • You are doing something new and want to take out the risk.
  • You have developed technology but need a product.

Your marketing strategy

Detailed recommendations will be provided with full justification based on evidence and this will allow you to get greater value from all future marketing activity.

It will outline how to meet all of your objectives, what and how to prioritise. It will detail how to compete within your chosen market(s).

We can present the strategy to your management team and answer questions about it.