STO case study
Gbiz increases revenue and profit by more than 100%
with no additional staff.
The challenge
Gbiz needed to improve client retention and revaluate marketing strategies. They asked STO consulting to inspect their current sales proposition, site engagement and marketing output.
Deliverables
STO helped Gbiz to implement the new strategy via monthly meetings and following up with flexible support and guidance.
Changes included:
- New messaging
- Evolving the brand identity (no need for a complete change)
- Developing new services and packages of services for specific client needs
All marketing activity was reviewed and revised, as was the process for gaining and managing client accounts.
Move from 10% of their business being B2B
to 100% being B2B within two years.
The result
The company is now winning up to 9 new clients per month and the new wins are cumulative because most clients take recurring services.
Clients include high-calibre business parks and professional service firms with 50 staff.
He has done a thorough job creating our marketing strategy across all channels from print to website to social media.
If you’re looking for professional consultant who will properly research your industry and devise a workable plan of action, I recommend contacting STO Consulting.
Garry Stonehouse, Managing Director, Gbiz
