Marketing consultant Sunderland

How effective is your marketing? Many business owners give surprisingly low ratings when asked this. But with a proper strategy, it can be controlled. 

Is it time to develop a marketing strategy that powers your marketing? That’s where our consulting services help. 

Our services

A workshop and research service to help you make the big decisions. Products, markets, brands, and methods to achieve your objectives.

I work with your leaders and people to turn your marketing strategy into effective action.

It’s a combination of consulting, planning, and coaching. Flexible deliverables.

Marketing planning, content writing and editing, briefing internal or external teams, and managing projects.

Overseeing effective marketing.  

Marketing strategy consultant:
Graeme Jordan

A Level 7 qualified Chartered Marketer and CIM Fellow. I consult on business strategy and marketing management.

I consult leaders of organisations to:

  • Find their place in the world.
  • Properly determine and articulate their message.
  • Find and engage their audience.

I consult on strategy development and collaborate with internal and external teams. An effective strategy will always bring better marketing results.

What does a marketing strategy consultant do?

I work at the strategic level, consulting leaders to lead with purpose and market-orientation. And, consulting teams on its implementation. This means operating with your target customers and stakeholders at the centre of your thinking. And leading a team that has a relevant shared purpose.

I work with directors and leaders to develop business and marketing strategy and manage the organisation’s marketing function.

Bringing the strategy to life could include digital marketing, design, development, SEO, and any other discipline, as required. The key is that this is coherent under your strategy.

Why are we here?

Having worked in B2B services, market research, and strategy consulting, I started STO Consulting to bring my own approach to strategy development. I wanted to help business owners lead their business to greater success. I wanted to help people to better connect with their market, their teams, and their context.

A big driver for STO was when I noticed how many businesses did not have any control over the marketing that was being done for them – either in-house, or by external agencies. Surely, this could be better?

Many businesses are spending money on marketing that doesn’t work. Some leaders don’t know what their own brand represents. This is bad for them, their employees, and stakeholders.

I spent a lot of time developing ways to change this. It’s encapsulated in the STO Consulting process.

Research and business strategy consulting

Research is key to what we do. It’s about asking the right questions when we consult your team and your markets.

This helps you to meet your objectives (whatever they may be). We develop the foundation upon which your marketing can be built.

We apply marketing expertise and research ability to answer the biggest questions that there are in business: What products? Which markets? Under what brand? How do we compete?

It all starts with our strategy development workshop Here, you will explore the options for your business as a leadership team.

Our mission:

To help organisations succeed with purpose and market-oriented leadership.

Who we work with

If you are a business leader who cares about making a difference, then we can help.

Organisation leaders who are committed to honest and ethical practice (not just saying this). Leaders who show respect for their people, their suppliers, and their customers.

Typically, our clients are beyond start-up stage. We have worked very successfully with one-person start-up companies. The thing they have in common is a desire for a unique approach that goes beyond the basics.

Who we don’t work with

We don’t work with businesses and leaders who:

  • Want different outcomes without changing anything.
  • Want overnight results for small investments.
  • Want to be the same as their competitors.
  • Have an exploitative or dishonest business model.

If you are committed to being the best at what you do, we can help.

When to work with us

The ideal time to work with us is whenever you are ready to take a holistic look at your business, its purpose, and its place in the world.

There is never a bad time. Often, our clients say that they have tried ‘marketing’ before. Or even that it’s not for them. We are not afraid of this. Some of our best success stories have begun with this very conversation.

We can make a particular impact if you are launching something new, transitioning, or need to adapt to a changing environment. Other times, client have experienced a decline in results or are experiencing changes in their market environment.

Why work with us

Right first time marketing

Replace ‘trial and error’ with confidence in the right approach.

You don’t just need a marketing agency – you need a strategy. This combination will generate your best results.

Better strategy means better results from all your marketing activity

We’ll work together on the optimal strategy for your objectives, circumstances, and markets.

This will empower your team and suppliers to do marketing better for your business.

We are independent

We value our independence. Not being tied to any particular technique or method means that we can advise and plan work based on your needs. We never outsource our work, never mark-up the work of others or take referral fees. If we recommend someone, it’s because we think they are the best.

What our clients say about us

"Within only a few months of the project I was able to win a number of new contracts bringing in significant revenue."

My company brand and identity needed a complete overhaul. STO helped me create a company and brand I am now proud of. Graeme was extremely helpful during the whole process. I would definitely recommend him. Most importantly of all – within only a few months of the project I was able to win a number of new contracts bringing in significant revenue, repaying the investment in my marketing many times over.

~ Darren Potter, Managing Director, Mayfield Financial Planning Ltd.

"We have now completed a successful full detailed redesign of our website and have retained STO to continue with providing our ongoing marketing assistance."

Inspired CCTV(NE) Ltd needed expert advice to review our Marketing offering and to redesign our basic website to achieve higher search engine ranking.

We have now completed a successful full detailed redesign of our website and have retained STO to continue with providing our ongoing marketing assistance. The advice on how to structure the site was extremely useful. This has resulted in us ranking for a number of relevant terms.

I have no hesitation in recommending STO to any business looking to improve their marketing awareness.

~Howard Bullock, Director, Inspired CCTV

"The strategy document was comprehensive and has given me a clear direction to travel when marketing my business."

First off, Graeme is extremely easy to work with, reassuring and incredibly flexible in his approach to meeting client’s needs.

Secondly the work he produced was exceptional. The strategy document was comprehensive and has given me a clear direction to travel when marketing my business.

Whilst I paid for the work undertaken, I would like to publicly add thanks to Graeme as I feel he went above and beyond to deliver for my business.

~ Marcus Fillier, Leach Coach and Trainer, Successful Me

"I now know what I need to work on and am confident I will notice significant improvements, from taking aligned action."

Graeme managed to help me gain more clarity in one hour than I have previously achieved in months!

I booked a session to establish my content pillars, as a foundation for my marketing strategy.

Graeme asked the right questions and listened intently. As a product of this he helped me realise the difference between my 2 brands.

I now know what I need to work on and am confident I will notice significant improvements, from taking aligned action!

~ Jess Roper, Business Owner, I am Fighting Fit

Our Sunderland location

Commissioners Building
4 St Thomas Street
Sunderland
SR1 1NW

0191 447 0211
Graeme@stoconsulting.co.uk
Graeme Jordan

Contact us to discuss your marketing strategy