Marketing consultant Newcastle

What if all of your marketing could work better?

That’s the potential when you develop and implement an effective strategy.

Our marketing strategy consulting services help you to deliver exactly that. It starts with your purpose. Then we build your brand and value proposition. 

Our services

We help you to make the big decisions about objectives, products, markets, and brands.

I work with your leaders and teams to deliver your marketing strategy.

Flexible, collaborative support and coaching to achieve your business goals.

We lead and manage marketing activities, collaborating with specialists.

Our role is marketing planning, content writing, editing, briefing, and coordinating. 

Marketing strategy consultant:
Graeme Jordan

A Chartered, Level 7 qualified marketer and Fellow of the CIM, I consult on business strategy, marketing strategy, leadership, and management.

I consult leaders of organisations to:

  • Find their place in the world.
  • Properly determine and articulate their message.
  • Find and engage their audience.

An effective strategy will always lead to better performance. The benefits are both immediate and long-term.

What does a marketing strategy consultant do?

As a strategy-level marketing consultant, I help leaders to lead with purpose and develop a market-oriented culture. This means operating with your target customers and stakeholders at the centre of your thinking. And leading a team that has a relevant shared purpose.

I work with directors and leaders to develop business and marketing strategy and manage the organisation’s marketing function.

After strategy development, I collaborate with specialists in digital marketing, design, development, SEO, and others. This is the best way to deliver excellent marketing whilst maintaining your strategy for long-term success.

Why are we here?

With experience in market research and marketing consultancy, I started STO Consulting to help business owners lead their business to greater success. I wanted to help people to better connect with their market, their teams, and their context.

A big driver for STO was when I noticed how many businesses did not have any control over the marketing that was being done for them – either in-house, or by external agencies. Surely, this could be better?

Many businesses are spending money on marketing that doesn’t work. Some leaders don’t know what their own brand represents. This is bad for them, their employees, and stakeholders.

I spent a lot of time developing ways to change this. It’s encapsulated in the STO Consulting process.

Working harder is not the answer. What really works is setting a common purpose and consistently seeing this through together.

Research and business strategy consulting

We consult to develop business strategy and support this with secondary and primary research.

We develop the foundation upon which your marketing can be built.

We apply marketing expertise and research ability to answer the biggest questions that there are in business: What products? Which markets? Under what brand? How do we compete?

The best place to start is with our strategy development workshop

Our mission

Help organisations succeed with purpose and market-oriented leadership.

Who we work with

Any business owner who cares about being a great leader and making their mark on the world. Or they are at least open to purposeful and market-oriented leadership.

Organisation leaders who are committed to honest and ethical practice (not just saying this). Leaders who show respect for their people, their suppliers, and their customers.

Our clients are, typically, beyond start-up stage (though we have worked very successfully with one-person start-up companies). They want more than the basics. They want to develop a unique strategy for their business.

Who we don’t work with

If you want different outcomes without changing anything, we are not for you.

If you want overnight results or you fancy copying your competitors, we aren’t for you either.

If your business model is exploitative or dishonest, we won’t be involved.

Otherwise, we’d love to talk.

When to work with us

There is never a bad time to review your marketing strategy. But, we often consult clients who think they have tried ‘marketing’ before and it hasn’t worked. They know there is a better way and they are committed to finding it. Some of our best success stories have begun with clients who were beginning to think the whole of marketing was not for them.

We can make a particular impact if you are launching something new, transitioning, or need to adapt to a changing environment. It might be that things are tougher these days and you need to realign your business with your market.

Why work with us?

Right first time marketing

If you want to bin the ‘trial and error’ and do what really works then we are here for that.

You don’t just need a marketing agency – you need a strategy. This will always improve your marketing, whether the operational work is done in-house or externally.

Better strategy means better results from all your marketing activity

We help organisations to develop and implement the optimal strategy for their objectives, circumstances, and markets. We do this in partnership with the business owner or management team.

The real impact comes from developing your ability to understand and communicate what you offer. Sharing that across the organisation is a powerful force.

We are independent

We don’t have off-the-shelf solutions. We are not biased towards any particular technique or method. Let’s do what works. We never outsource our work, mark-up anyone else’s work, or take referral fees. We never white-label.

What our clients say about us

"Within only a few months of the project I was able to win a number of new contracts bringing in significant revenue."

My company brand and identity needed a complete overhaul. STO helped me create a company and brand I am now proud of. Graeme was extremely helpful during the whole process. I would definitely recommend him. Most importantly of all – within only a few months of the project I was able to win a number of new contracts bringing in significant revenue, repaying the investment in my marketing many times over.

~ Darren Potter, Managing Director, Mayfield Financial Planning Ltd.

"We have now completed a successful full detailed redesign of our website and have retained STO to continue with providing our ongoing marketing assistance."

Inspired CCTV(NE) Ltd needed expert advice to review our Marketing offering and to redesign our basic website to achieve higher search engine ranking.

We have now completed a successful full detailed redesign of our website and have retained STO to continue with providing our ongoing marketing assistance. The advice on how to structure the site was extremely useful. This has resulted in us ranking for a number of relevant terms.

I have no hesitation in recommending STO to any business looking to improve their marketing awareness.

~Howard Bullock, Director, Inspired CCTV

"The strategy document was comprehensive and has given me a clear direction to travel when marketing my business."

First off, Graeme is extremely easy to work with, reassuring and incredibly flexible in his approach to meeting client’s needs.

Secondly the work he produced was exceptional. The strategy document was comprehensive and has given me a clear direction to travel when marketing my business.

Whilst I paid for the work undertaken, I would like to publicly add thanks to Graeme as I feel he went above and beyond to deliver for my business.

~ Marcus Fillier, Leach Coach and Trainer, Successful Me

"I now know what I need to work on and am confident I will notice significant improvements, from taking aligned action."

Graeme managed to help me gain more clarity in one hour than I have previously achieved in months!

I booked a session to establish my content pillars, as a foundation for my marketing strategy.

Graeme asked the right questions and listened intently. As a product of this he helped me realise the difference between my 2 brands.

I now know what I need to work on and am confident I will notice significant improvements, from taking aligned action!

~ Jess Roper, Business Owner, I am Fighting Fit

Our location in Newcastle

Address:
Clavering House
Clavering Place
Newcastle Upon Tyne
NE1 3NG

0191 447 0211
Graeme@stoconsulting.co.uk
Graeme Jordan

Contact us to discuss your marketing strategy