Marketing consultant Middlesbrough

Ever wondered what aspects of your marketing are working and not working? 

Would consulting on your marketing strategy help you to adapt to changes? Or, take more control over your brand and messaging? 

Our strategy consulting services help you to develop and implement your marketing strategy.

Our services

Help to get the big decisions right. Products, markets, brands, and objectives.

Working with your leadership and people who deliver your marketing strategy.

We coach internal teams and collaborate with specialists.

We bring strategic leadership to your marketing.

Marketing planning, content writing, editing, briefing suppliers, and coordinating success. 

Your marketing strategy consultant:
Graeme Jordan

As a Level 7 qualified Chartered Marketer and Fellow of the CIM, I consult business leaders on strategy and marketing management.

I consult leaders of organisations to:

  • Find their place in the world.
  • Properly determine and articulate their message.
  • Find and engage their audience.

Working with a team of specialists, I consult on strategy development and collaborate on its delivery. This will always provide value compared with a single provider.

What does a marketing strategy consultant do?

In my case, it means working at the strategic level, helping leaders to lead with purpose and market-orientation. This means operating with your target customers and stakeholders at the centre of your thinking. And leading a team that has a relevant shared purpose.

I work with directors and leaders to develop business and marketing strategy and manage the organisation’s marketing function.

Once the strategy has been developed, I collaborate with specialists in digital marketing, design, development, SEO, and any other discipline that your business needs. This translates the strategy into effective action in multiple contexts.

Why are we here?

I started STO Consulting to help business owners lead their business to greater success. As a researcher and marketing consultant, I wanted to help people to better connect with their market, their teams, and their context.

A big driver for STO was when I noticed how many businesses did not have any control over the marketing that was being done for them – either in-house, or by external agencies. Surely, this could be better?

Many businesses are spending money on marketing that doesn’t work. Some leaders don’t know what their own brand represents. This is bad for them, their employees, and stakeholders.

I spent a lot of time developing ways to change this. It’s encapsulated in the STO Consulting process.

The best way to achieve success is to unite the internal and external in a relevant common purpose.

Research and business strategy consulting

We like to get inside businesses to consult on strategy options then research and develop the optimal strategy.

This helps you to meet your objectives (whatever they may be). We develop the foundation upon which your marketing can be built.

We apply marketing expertise and research ability to answer the biggest questions that there are in business: What products? Which markets? What brand? How do we compete successfully?

See our strategy development workshops for the ideal place to start.

Our mission is …

Help organisations succeed with purpose and market-oriented leadership.

Who we work with

We consult business owners who want to enhance their leadership of marketing and business strategy. Or they are at least open to purposeful and market-oriented leadership.

Organisation leaders who are committed to honest and ethical practice (not just saying this). Leaders who show respect for their people, their suppliers, and their customers.

Typically, our clients will be beyond start-up stage (though we have worked very successfully with one-person start-up companies). They want to grow beyond this. To do so requires a company-specific strategy. It means going beyond the basics.

Who we don’t work with

We won’t work with businesses that want to copy their competitors or expect different outcomes without changing anything.

If your business model is exploitative or dishonest, or your leadership doesn’t value its reputation, this won’t work.

For everything else, there’s STO Consulting.

When to work with us

We can make a particular impact if you are launching something new, transitioning, or need to adapt to a changing environment. Maybe things are just a bit tougher out there? There is never a bad time to consult and develop your strategy.

Some of our best success stories have come from clients who think they have tried ‘marketing’ before. Even that it’s ‘not for them.’ We are not afraid of this.

Why work with us

Right first time marketing

Get your marketing right without the cost of ‘trial and error’.

Strategy first and tactics next. We can help you to get better results from your marketing agency.

Better strategy means better results from all your marketing activity

Develop and implement the optimal strategy for your objectives, circumstances, and markets. Align your leadership with your teams.

Develop the organisation’s ability to understand and communicate what you offer.

We are independent

We are not biased towards any particular technique or method. We never outsource our work. We never white-label or ask others to white-label. We never mark-up another provider’s work or take referral fee.

What our clients say about us

"Within only a few months of the project I was able to win a number of new contracts bringing in significant revenue."

My company brand and identity needed a complete overhaul. STO helped me create a company and brand I am now proud of. Graeme was extremely helpful during the whole process. I would definitely recommend him. Most importantly of all – within only a few months of the project I was able to win a number of new contracts bringing in significant revenue, repaying the investment in my marketing many times over.

~ Darren Potter, Managing Director, Mayfield Financial Planning Ltd.

"We have now completed a successful full detailed redesign of our website and have retained STO to continue with providing our ongoing marketing assistance."

Inspired CCTV(NE) Ltd needed expert advice to review our Marketing offering and to redesign our basic website to achieve higher search engine ranking.

We have now completed a successful full detailed redesign of our website and have retained STO to continue with providing our ongoing marketing assistance. The advice on how to structure the site was extremely useful. This has resulted in us ranking for a number of relevant terms.

I have no hesitation in recommending STO to any business looking to improve their marketing awareness.

~Howard Bullock, Director, Inspired CCTV

"The strategy document was comprehensive and has given me a clear direction to travel when marketing my business."

First off, Graeme is extremely easy to work with, reassuring and incredibly flexible in his approach to meeting client’s needs.

Secondly the work he produced was exceptional. The strategy document was comprehensive and has given me a clear direction to travel when marketing my business.

Whilst I paid for the work undertaken, I would like to publicly add thanks to Graeme as I feel he went above and beyond to deliver for my business.

~ Marcus Fillier, Leach Coach and Trainer, Successful Me

"I now know what I need to work on and am confident I will notice significant improvements, from taking aligned action."

Graeme managed to help me gain more clarity in one hour than I have previously achieved in months!

I booked a session to establish my content pillars, as a foundation for my marketing strategy.

Graeme asked the right questions and listened intently. As a product of this he helped me realise the difference between my 2 brands.

I now know what I need to work on and am confident I will notice significant improvements, from taking aligned action!

~ Jess Roper, Business Owner, I am Fighting Fit

Our location in Middlesbrough

Address:
Commerce House
1 Exchange Square
Middlesbrough
TS1 1DE

01642 065 325
Graeme@stoconsulting.co.uk
Graeme Jordan

Contact us to discuss your marketing strategy