Absolute heroes of Marketing: Greta Thunberg

Here at STO, we are not afraid to admit that we can learn something from a 16 year old. (By Lydia Neave and Graeme Jordan).

By anyone’s standards, the achievements of Greta Thunberg have been exceptional. But she has achieved things that are very evidently essential to us all, in a relatively short space of time, in an area in which others have struggled to gain traction.

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Expertise – when is it worth paying for?

I’m almost amused by the number of comments on LinkedIn recently saying ‘Don’t pay for (insert service of your choice here) … You can get it free from the internet’ or ‘from (state tangentially related profession here)’ or ‘I’ll advise you on that’ (from someone not in the relevant field). 

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