In this article, we explore the history, purpose, and ethical implications of the blurb, and why, when done right, it can still be a powerful tool in the marketer’s arsenal.
(By Graeme Jordan and Frankie Docker)
Businesses should not be doing ‘CSR’ – here’s why
Do you pay your staff well? Treat people fairly? Make honest claims about your products? Work safely? Respect the environment? Support your community?
Why?
2020 vision: What the pandemic taught us about business
It used to be synonymous with clarity, and peak performance (as in the case of a pilot). But I wonder whether 2020 will now be shorthand for an unforeseen disaster?
Absolute heroes of Marketing: Greta Thunberg
By anyone’s standards, the achievements of Greta Thunberg have been exceptional. But she has achieved things that are very evidently essential to us all, in a relatively short space of time, in an area in which others have struggled to gain traction.