What we can learn about marketing from Gordon Ramsay

Marketing is f***ing brilliant. In fact, it’s so f***ing important that if you don’t do it right, you’ll f*** it all up and your f***ing business will probably all go to s***!

Seriously though, Gordon Ramsay is a great marketer. A natural.

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How to generate leads: STOP selling, start nurturing

As the customer journey from ‘none the wiser’, to spectator to loyal fan becomes more complex for businesses to master, so do the ways in which brands generate leads. Consumers are less attracted to ‘Sale’ style adverts these days, but instead prefer to build a connection with a brand before committing to a purchase.

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How to get the best results from your digital marketing agency

(This month’s blog comes from our colleague, Charlotte who ran her own business and engaged marketing agencies prior to working with STO Consulting). I am in the fortunate position, having owned my own business for 3 years prior to being in marketing consulting, that I have been a customer of several digital marketing agencies. So I fully understand what the experience is like from the client’s point of view. The expectations, the optimism, and the feeling of being in safe hands when you are promised business growth and you start planning for a more affluent future.

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