In this article, we explore the history, purpose, and ethical implications of the blurb, and why, when done right, it can still be a powerful tool in the marketer’s arsenal.
(By Graeme Jordan and Frankie Docker)
Businesses should not be doing ‘CSR’ – here’s why
Do you pay your staff well? Treat people fairly? Make honest claims about your products? Work safely? Respect the environment? Support your community?
Why?