I often wonder whether or not enough people value honesty within business and when doing business with others. I’d like to think so, but so much everyday experience would suggest otherwise.
It’s like ‘quality’ – it’s something that most of us talk about but really, when it comes down to it, are you prepared to go out of your way to live up to the claims that you make?
There are several areas for me that come to mind straight away and some things that I think should be done differently.
Networking at events is an activity that businesses should take seriously. Never more so in the current time when relationships, authenticity and genuine engagement are of such concern.
Done well, networking will help increase your contacts in the right circles and keep you front of mind amongst these.
Networking is also interesting because it involves the fusion of marketing, branding and sales. What then determines networking success?
It’s that time of year again when we start to think ahead and plan for the coming year.
Many of us will be optimistic about what can be achieved with renewed focus, twelve months ahead of us and new ideas to implement. So of course the challenge is to choose the right ideas and see them through.
Best ways to do this? Have a plan. Only do what makes sense for your brand. Allocate time. Allow yourself to work on your business undistracted by the day to day.
Those of you who have met me out on the networking scene might have heard me say this before: This is the most pointless question you can ask me. You see, in my opinion, there is only one kind of marketing: The kind that helps your company to meet its objectives by serving your chosen customers better than others.
What people tend to mean by this question is ‘What communication techniques do you use?’ or ‘Do you focus on digital?’
But this is not all there is to marketing.