What’s in it for you?
So, you’ve decided to do a good deed and help a graduate out by giving some paid work experience. Well, let me be clear by saying that you’ve potentially done your business an even better deed.
How to make better business decisions
Success in business is dependent upon big and small decisions that we make every day. Making them consistently is good for efficiency and for brand clarity and value.
There are a number of criteria we can use to make such decisions, but of course, choices need to be made with regard to the external business environment.
The thing is, all business decisions happen within a context. This context should not be separated.
How to do integrated marketing
The key to marketing success is not which techniques you use but how you use them.
Take this infographic for example. It shows very clearly the potentially bewildering array of options for carrying out marketing communications. But jumping on as many of them as you can is not where it’s at. All of them can be used by any company. That means you and your competitors. The key is to both use them well individually and also to use them together in an integrated way.
How to grow a business
There are lots of ways to grow a business. Business owners should beware any suggestions that a single solution can yield best results. As with many areas of life, the easy answers to complex questions are to be treated with caution.
This is clear from the fact that lots of very different companies grow. And some companies grow in ways that you will not be able to replicate. So, your business could grow in innumerable ways. The question, assuming growth is an objective, is which route do you take? For me, there are four factors to consider: The internal environment, the level of commitment to the strategy, the ability to sustain, and – most importantly – the question of brand.