Marketing strategy blog - Marketing strategy consultant

Copy writing – what expertise you should be looking for?

As content marketing becomes ever more popular, and relevant to the way in which modern businesses and consumers buy, a resurgence has been seen in the copy-writing profession.

Many of the people offering such services come from very wide ranging backgrounds. So, how do you decide who to choose?

Here is my guide to the main skills and abilities that you should be looking for in a copy writer.

Customer service: How language used can determine customer experience

Think of the last time you experienced great service. Can you remember how it made you feel?

I’m guessing you can, even if you don’t remember much of the other detail.

What about bad service? Easier to call to mind?

There are many aspects that make up our perception of great service, but it’s worth considering the impact of language upon the experience from the customer’s point of view.

Things you should never say to a prospect

I try my best to be polite when people call trying to sell me stuff, but really … If we’ve never met or spoken before, don’t ask me how I am. The level of insincerity involved in this is off the chart!

It’s also a really boring, time wasting question to have to answer. It produces a physical reaction in me such as slumping in my chair in frustration.

Just get straight to the point, tell me who you are and why you are calling and ask if it’s OK to continue. I’ll either say ‘yes’ or ‘no’. If it’s ‘no’ then you weren’t going to succeed anyway. You cannot create a need that doesn’t exist.

What I learned about business in 2017

Well, it has been a busy start to the year here at STO Consulting. From obtaining a new client on 2^nd January to retained work with ongoing clients. But it’s also worth taking time out to stop and review.

2017 was a decent year for STO. Not world domination just yet – there is room to grow. But good, sustainable growth and a bunch of nice clients with whom I like working.

For completeness it must be said that there have been some negatives, but overall the positives outweigh these many times over.