Marketing strategy blog - Marketing strategy consultant

What would a positive ‘new normal’ look like for the business community post Covid-19?

There has been a lot of conversation about the fact that ‘getting back to normal’ won’t be just a case of going back to how things were done at the beginning of March 2020.

Absolute heroes of Marketing: Greta Thunberg

Here at STO, we are not afraid to admit that we can learn something from a 16 year old. (By Lydia Neave and Graeme Jordan).

By anyone’s standards, the achievements of Greta Thunberg have been exceptional. But she has achieved things that are very evidently essential to us all, in a relatively short space of time, in an area in which others have struggled to gain traction.

How does social media fit into marketing strategy?

I’ve lost count of the number of times I’ve met someone and they have said: “Marketing … so … is that mainly … social media then?”

The answer is, it really isn’t.

What we can learn about marketing from Gordon Ramsay

Marketing is f***ing brilliant. In fact, it’s so f***ing important that if you don’t do it right, you’ll f*** it all up and your f***ing business will probably all go to s***!

Seriously though, Gordon Ramsay is a great marketer. A natural.