In this article, we explore the history, purpose, and ethical implications of the blurb, and why, when done right, it can still be a powerful tool in the marketer’s arsenal.
(By Graeme Jordan and Frankie Docker)
Businesses should not be doing ‘CSR’ – here’s why
Do you pay your staff well? Treat people fairly? Make honest claims about your products? Work safely? Respect the environment? Support your community?
Why?
What can we learn about brand building from Harry Styles?
2020 vision: What the pandemic taught us about business
It used to be synonymous with clarity, and peak performance (as in the case of a pilot). But I wonder whether 2020 will now be shorthand for an unforeseen disaster?