Our approach to business strategy

Business strategy means identifying what you are about, what you are for, and who you are for. Then, broadly, how you will achieve objectives, in ways that are sustainable over time.

In this sense, business strategy, and marketing strategy are the same.

Good strategy:

  • Reduces risk
  • Maximises opportunity
  • Improves speed to market
  • Eliminates wasted effort
  • Allows your business to stand out from the competition

Strategy is not about creative work. Nor is it a process. And it’s not just about numbers. It will involve all of these things, but it should not be driven by them.

It is holistic and reason-based.

Our approach is always:
Strategy first.
Then plan.
Then action.

It’s about reducing risk by not diving into something without first taking a holistic consideration of the different factors that impinge on your decisions. And how the different options may or may not work for your business in particular.

With a track record of driving business success, we know from experience that time spent on strategy development pays off. We would love to speak to you about how we can improve your results. Contact us to find out more.

What is business strategy?

There are only 4 things that every business does: This is useful to consider when setting priorities.

A business strategy sets out how a business will coordinate its resources for its objectives.

What is marketing strategy?

Marketing strategy is about how a business will build and maintain an advantage in the market, over time.

We don’t know why anyone would be in business and not do this.It starts with your overall business objectives. It is long-term in focus.

We happen to believe that marketing is the most important thing that businesses do. Marketing is not just stuff that helps you to sell. Marketing is the entirety of what a company represents and it is how a company generates value, and therefore profit.

What is marketing strategy?

Marketing strategy is about how a business will build and maintain an advantage in the market, over time.

We don’t know why anyone would be in business and not do this.
It starts with your overall business objectives. It is long-term in focus.

We happen to believe that marketing is the most important thing that businesses do. Marketing is not just stuff that helps you to sell. Marketing is the entirety of what a company represents and it is how a company generates value, and therefore profit.

Need help with business and marketing strategy?

If you think there is room for improvement in your marketing, then please get in touch. We will be happy to give you some free advice to demonstrate that we know what we are talking about.

STO Consulting helps you to elevate marketing to its rightful place as an objectives driven, strategic level issue that defines and determines your success.

We will also help you to integrate marketing thinking into all areas of your business, ensuring it is a pervasive, complementary force for the achievement of your objectives.