Marketing expertise and
leadership consultants

Graeme Jordan

Marketing Consultant / Managing Director

Strategic level marketing professional, leader, and brand builder, who cares about marketing, and the possibilities that exist when it’s done properly.

Graeme provides marketing leadership, honed from a background in professional market research, level 7 marketing qualifications, and a track record of supporting business improvement.

Practical experience includes 14 years helping companies to vastly improve performance and meet objectives – whether that’s launching a product successfully, or building global sales channels.

Tangible results include contract wins, revenue and profit growth, funds invested, and strategic partnerships for growth.

“I’ve advised a range of organisations, from start-ups to large organisations, and the third sector. From the highly technical to the highly intangible and difficult to differentiate (professional services). That is why I can say that the fundamentals of how to develop marketing strategy are the same. The context differs significantly – and I have a strong understanding of both.”

“Before my strategy consulting days, I managed market research, and also spent 3 years in fast-paced professional services (recruitment); in business development and relationship management roles.

“Having managed B2B services, built my own team of high-performing consultants elsewhere, and built my own business here at STO Consulting, I can provide the people skills to make the marketing function work throughout a business.”

When not at work, Graeme is likely to be found listening to the work of Bob Dylan, reading the work of George Orwell, and staying up-to-date with the state of the world.

Research team

We have an experienced research manager and research executives with a commitment to high-quality research fieldwork, analysis, and interpretation.

We provide in-depth qualitative interviewing, focus group moderation, and statistically significant surveys. You can trust our experience to design the right methods for your project.

We have access to fieldwork teams for on-street or door-to door fieldwork if consumers are your target audience. Our track record includes generating statistically significant response rates for hard-to-reach or niche samples.

Marketing Executive team

Depending on the nature of the project, we may also be working with an in-house Marketing Executive, chosen for suitability for the particular work. All of our team are graduates in marketing or a related discipline (such as PR, digital media, communications, or business studies), with a level of practical experience from which to draw.

Design experts

We work with carefully selected design professionals who can help our clients to put their plans into action through relevant creative services. We don’t just select on ability to use design tools, but on design education, commitment to our clients, and willingness to work in the STO way.

We work long-term with partners with whom our clients have a direct relationship. We NEVER outsource work or ask anyone to ‘white-label’.

Web developers

Web presence is an important part of any marketing plan. Often it is the centrepiece. So, we work with web design and development experts to plan and develop suitable sites that support our clients’ strategic direction.

We work in teams to ensure that all of the relevant functionality is delivered, the message is conveyed powerfully, and the user journey is optimised.